How Positioning Works

Allow Us to Dissect Your Organisation.

Look, we’re not just another firm that scratches the surface through SWOT analyses and generic assessments. That stuff is fluff.

We go way deeper, meticulously dissecting every facet of your entire business. As if studying an onion, we peel back layers to spotlight your hidden essence—that special “secret sauce” operational departments, competitors and even executives don’t fully grasp.

It’s a masterclass in understanding what truly sets you apart and why you get out of bed each day beyond turning profits. We uncover human truths obscured by silos and assumptions. Ingredients that when revealed, enable us to concoct positioning that emotionally resonates with those you aim to serve.

This powers everything else in our process. Let’s grab that metaphorical onion and start uncovering your differentiation gems hidden within! Just be prepared for a raw, uncensored dialogue.

Spotlight Your Crown Jewels.

Trying to be everything to everyone squanders attention. To win hearts and minds, you must courageously spotlight the ace up your sleeve.

These are the specific problems you're 10x better equipped to solve than anyone else. 

Through our blunt assessment process, we determine the unique outcomes your organisation was born to deliver. We then showcase how concentrating on this core purpose fuels growth unrestricted by convention.

It requires conviction to pare back secondary services and say no to opportunities that distract from greatness.

Outcome: Optimal Positioning to Devastate Competitors.

The first two stages uncover your unique strengths. 

Stage three realises the potential of that foundation by optimising your entire positioning and go-to-market strategy. 

It puts you on the optimal path.

This clarity propels conversion and retention for high-value customer segments as you solve their pressing problems better than anyone else. 

For your competitors it'll be like watching dinosaurs gaze skyward at the comet hurtling towards them.